BTS V was mentioned as the representative face of Metaverse, proving his strong brand power.
Metabus is a combination of Meta, which means virtual, and Universe, which means real world, and refers to a three-dimensional virtual world that uses avatars to do work, consumption, communication, and play.
The metabus market is becoming more active as the non-face-to-face culture begins in earnest and is expected to grow to $280 billion by 2025. As a result, various forums are being held to preoccupy the metabus market.
At the recent Metabus Forum in Seoul, Lotte Information and Communication CEO Roh Joon-hyung said, "A very realistic and immersive experience is important for Metabus to succeed. I went into the Metabus to buy something, and what if BTS V responds? In order for all ages to flow into the metabus world, they must be realistic, he said. "If we use BTS V as an avatar, we will be able to achieve success at home and abroad."
This means that if V's avatar, which is enjoying global popularity, explains various products to customers, the Metabus platform can accommodate various audiences, and uses V as an influential person representing the MZ generation to increase the acceptance of Metabus.
Germany's Metabus Company JOURNEE shared an article containing news about this and said, "Metabus will receive a lot of attention from BTS's huge and dedicated fans." He also added, "No one can deny V's power."
V is recognized as an icon of popular culture beyond popular music. Matthew Patrick, the founder of a game theory that recently commented on various knowledge fields, recently posted an interesting video analyzing the current status of YouTube.
Recently, companies are focusing on investing in YouTube channels, and they want to make YouTube channels like pop star Justin Timberlake. In order for people to better understand these days, they can think that they are benchmarking "BTS' Kim Tae-hyung," or V," and pointed out V as a symbolic figure representing popular culture.
In the U.S. statistical analysis media, V was also selected as the representative person of 1995 along with political, economic, and cultural figures representing each year.
Renan Pysoto, a producer and journalist of Hedgeglobu, South America's largest broadcasting station, affirmed that "V will not be a member of the group, but will be the main character of a bigger story," calling him the "Icon of Eastern Culture" who took the lead in bringing Eastern culture to Eastern culture.
In the evaluation of global media and experts and numerous cases in which companies succeeded in marketing V, the reason why information and communication companies refer to V as a person for the expansion of the metabus platform can be found.
