Korean and Korean are the pillars of the Korean Wave. In the past, more and more foreigners learned Korean to get a job and study abroad, but now they are saying, "I like Korean and learn it." Hangul, the only letter in the world created based on scientific principles. Now people around the world are paying attention to Korean and Korean. Celebrating the 575th anniversary of Hangeul Day on October 9, we will look at the current status and tasks of the Korean and Korean craze around the world.
New song released by Coldplay and BTS & #039; My Universe & #039; Official Video. Much of the entire lyrics are composed of Korean. / Photo = YouTube capture
The official video of the new song "My Universe" released by Coldplay and BTS. Much of the entire lyrics are composed of Korean. / Photo = YouTube capture
/ You're my star, you're my universe / This ordeal is short in the end / You'll always shine as bright as you are now.
The new song "My Universe," sung by global star BTS (BTS) with world-class rock band Coldplay, topped the U.S. Billboard's main single chart "Hot 100." It set a milestone in Billboard history as the first No. 1 song in collaboration between the two groups with experience in "Hot 100."
My Universe has a different meaning. This is because many of the lyrics were written in Korean by a song that topped the Billboard chart for the first time in 13 years since "Viva Vida." It is also compared to the fact that Dynamite, which BTS ranked first in "Hot 100" for the first time, was an English song.
Korean K-content is dominating the world, with the drama "Squid Game" ranking first in all 83 countries where global OTT (video streaming service) Netflix is serviced, and Korean and Korean are also joining the new Korean Wave craze. In particular, changes are noticeable in the global music market dominated by K-pop. Songs containing Korean lyrics are gradually increasing in the United States and Japan.
Japanese idol group Super Express released a song titled 'Let's Go Together ' last month. /Photo = Bullet Train homepage.
Japanese idol group Super Express released a song titled "Let's Go Together" last month. /Photo = Bullet Train homepage.
Hangul is introduced as an attractive language through BTS. It has already won the Billboard Hot 100 with Life Goes On, which wrote lyrics in Korean last year. It is the first time in the 62-year history of the Billboard chart that a Korean song has topped the list. BTS member Suga gained popularity by participating in the new song of popular American singer Halsey and introducing rap in Korean. In the case of My Universe, Coldplay reportedly asked BTS for Korean lyrics first.
Not only BTS but also local singers have recently begun to use Hangeul. Japanese idol group Super Express released a new song titled "Let's Go Together" last month, drawing attention. Even though the lyrics are a little gloomy, they say, "Oh, it's okay. I used Korean lyrics such as 'Good Feeling'. The song is gaining popularity, ranking first on the Japanese music site Line Music Chart.
In Vietnam, which adopted Korean as the "first foreign language," it is natural to use Korean as if melting English into K-pop. Vietnamese singer Viet Aten released a song called "Annyong" in 2019, and Korean goodbye is repeated in the chorus. Tam biet nhung yeu thuong, gian hon / Annyeong annyeong annyeong 식이다. In addition, you can see singers who use Korean as lyrics such as "I love you" and "Oppa."
A comment left by a foreign fan in Korean in the BTS & #039; Butter & #039; video. / Photo = YouTube capture
A comment left by a foreign fan in Korean in the BTS "Butter" video. / Photo = YouTube capture
This is the result of the natural spread of Korean as K-pop singers, including BTS, became popular among young people around the world. This is because Korean is an essential factor in consuming Korean culture. As demand for learning Korean directly through social network services (SNS) such as YouTube, which are familiar to the 10s and 20s, grows, music markets in the U.S., which are sensitive to trends, are also accepting such changes.
In fact, according to the Sejong Institute Foundation, Korean language education facilities are increasing in various parts of the world due to the popularity of the Korean Wave such as K-pop and K-drama. Sejong Institute alone, an institution that spreads Korean abroad, reached 234 locations in 82 countries around the world as of this year. In particular, the demand for Korean language education is increasing every year, with 85 institutions from 43 countries applying for a new contest at Sejong Institute alone this year, recording a competition ratio of 3.3 to 1.
Accordingly, there are also growing calls for strategic use of Korean to spread the global Korean Wave cultural industry. Jeong Gil-hwa, head of the Korea International Cultural Exchange Promotion Agency, said, "It can be seen as the essence of the Korean Wave in Korean and Korean itself. Drama, such as squid games, is gaining popularity worldwide because of the power of Korean and Korean-based content, he said. "We need to plan to incorporate Korean into Korean Wave content in that there are many Hallyu fans who memorize K-pop lyrics by learning Korean on their own."
